{"id":16076,"date":"2024-06-04T13:07:00","date_gmt":"2024-06-04T13:07:00","guid":{"rendered":"http:\/\/wp.serverdtc.com\/stage.dtc\/?p=16076"},"modified":"2024-07-05T10:34:09","modified_gmt":"2024-07-05T02:34:09","slug":"when-tom-chases-jerry-unleash-the-whirlwind-power-of-licensed-merchandise","status":"publish","type":"post","link":"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/when-tom-chases-jerry-unleash-the-whirlwind-power-of-licensed-merchandise\/","title":{"rendered":"When Tom Chases Jerry: Unleash the Whirlwind Power of Licensed Merchandise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16076\" class=\"elementor elementor-16076\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d45edf e-flex e-con-boxed e-con e-parent\" data-id=\"54d45edf\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fae8ca9 elementor-widget elementor-widget-text-editor\" data-id=\"fae8ca9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-05d1c509-7fff-f6e5-e371-85b7ab0472c7\"><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 455px; height: 282px;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/xQkSLbsehc7PrAjZgvBYJp-g0EWx6G6WVaVc-2DINcmuI8zVkWSa1NtKOb6FUWskrNeFoY5QyJzYhvFmkWpSLrcXP_5DmqsFLd8H_UxRTH6YSexFdud3wK25ZegauyKet1Z1nvIa6mLrFr1z-_HM8zk\" width=\"455\" height=\"282\" \/><\/span><\/span><\/span><br \/><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Imagine you\u2019re at the supermarket, mulling over whether to buy the usual boring brand of cereal or try something new. Suddenly, you spot a box with <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Tom chasing Jerry<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> around the corner of the aisle. Before you know it, you\u2019re chuckling, and the cereal box is in your cart. Welcome to the <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">power of <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/products\/363\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">licensed merchandise<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u2014where even a cartoon chase can lead to real-world sales.\u00a0<br \/><br \/><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 517px; height: 323px;\"><img decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/M1aqJJPFyJ5TV728yLfCohexDgDF_Bood4qW0WtRV5IO-TTfXAJSBkHZBOI6GWchzquqciMAVKzT5-0Gkp-u6tAw_Z9SGnOT0nZMMGD3TGv4HtgjUtA4WBE--i1n-Kz9VDjE9oy_FVTaKIZkKHA8HGE\" width=\"517\" height=\"323\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #999999; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Step into the whimsical world of Tom and Jerry with this exclusive peek inside this Tom and Jerry pop-up store at Shenzhen, where nostalgia meets innovative merchandising. Image credit: ShenzhenLOOK<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><b id=\"docs-internal-guid-f333fee0-7fff-fde3-4fd6-036b8bae4df4\" style=\"font-weight: normal;\"> <br \/><\/b><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">In this blog, we explore why popular <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/products\/363\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">licensing characters<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> like <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Tom and Jerry<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> isn\u2019t just about fun and games; it\u2019s a strategic move that bridges online and offline worlds, drives engagement, and creates a viral buzz, turning everyday shoppers into avid fans and products into must-have items.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The Magic of Licensed Merchandise<\/span><\/h2><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 600; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When Tom Chases Jerry, Everyone Watches: The Power of Licensed Characters<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: #0d0d0d; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 240px; height: 240px;\"><img decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/tlK5ZwPu9PuuQ_JZffZH5S4q1nfSnpWioa3VBDCPhmVMe7OqVp3Bfxo2rKsow5JKlEyzOBaYFZydEVV41EJY9Jc_jcROQNWV9ol6wyKeKGMGJwKgjAR7ggqK_aTVxYZY5ZqRI9GIXMfwTd4jlIxALPU\" width=\"240\" height=\"240\" \/><\/span><\/span><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: #0d0d0d; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 241px; height: 240px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/blZ_L8ppfcnFxwaWXNifn_AJNv3XIKv98UC5bwek6g7QII8nFUxExcCdnpJvQpuGoEzOMjl7g7jo6h8siA0e6mErG8xmRr8xy9K2SVLRNsbJ9yYzc0f5-8csjvrRYXH1cGGBtscskMoPBoGmQMCWMBU\" width=\"241\" height=\"240\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: #0d0d0d; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 240px; height: 240px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/9MUrCaBhXEZWDbJC0w5EgIQXgsZFRw7VlYVJv93Nkrr17Ni8AB3UgShFLzSrkMLJTavHq1aLi9t-rwiNH9GnwqYUvTx_Z-jhEvNocfvBsw4P-iE5mVyoN7Rw2AuFN9kVjnHizvPITp68yKbtCKBlbiw\" width=\"240\" height=\"240\" \/><\/span><\/span><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: #0d0d0d; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 241px; height: 241px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/4D53332h_kc39PHyJ_Cnue3IHsE4UakHhOUaMfeQbcUyyPzzq-ygaG_y6f64kd1uqt0hQs2GJh2CQswJ8UQZtIRckja3XPZOE9NeLgXQwD41Mc4JNeuhxEo6cV8eFDcRsJchCBEtTofWw2BHRiw-1JM\" width=\"241\" height=\"241\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt; font-family: Montserrat, sans-serif; color: #999999; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Tom and Jerry themed phone cases, crafted to turn heads and spark conversations &#8211; a great example of infusing a daily accessory with the joy of nostalgia and the vibrancy of innovation! Image source: Pop It Out<br \/><br \/><\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">There\u2019s something irresistibly compelling about seeing familiar faces on merchandise. According to a study by Licensing International, <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">merchandise licensed with popular characters<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> can<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> boost sales by over 30%<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Why? Because when consumers see beloved characters, the recognition <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">sparks joy<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> and <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">engagement<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, making the <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">purchasing decision easier<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> and more enjoyable. Imagine Tom, typically the laziest cat, making everyone in the supermarket pause and look\u2014that\u2019s the magic of licensing!<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 517px; height: 323px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/D2Ks1dxi0PSF8DUJLvJYW0ZouRYUSEpVUQ7FionmvjH2aQuSBJyIhyGJgOc3LwUGc3SpIy9IKXGpKd_XfFzBcfK1E9E-CoN4FUt3CCymSE9tSi1nmHtZwEClLKPOKSkfeqOW1L0bBd39--UqCqc-qhE\" width=\"517\" height=\"323\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #999999; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Dive into a world of vibrant, visually stunning Tom and Jerry merchandise displays. Each item tells a unique story, bringing the iconic chase into your daily life while showcasing the power of licensed characters to transform spaces and inspire connections. Image credit: ShenzhenLOOK<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #ff0000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Fun Fact:<\/span> <span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #666666; background-color: transparent; font-weight: 500; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Tom and Jerry recently clinched the award for Favorite Animated Series\/Film at the Licensing Horizons Awards 2024. This accolade is a testament to the duo&#8217;s enduring global appeal and their reliable brand of slapstick comedy that continues to captivate audiences worldwide, proving their worth as a powerhouse in both entertainment and marketing arenas.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The Success Story of Family Mart Taiwan&#8217;s Tom and Jerry Merchandise Campaign\u00a0<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 431px; height: 608px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/q9mCZd7kYKnKsNh1mVlJUeBXYoRKpgilYDNe7ruX_vjyH-OQHA_E0Qi3sveX1mYUcR35FNAI9qZwJeGCW7V0TPUJUKLD6ShsSoBLY37aRKfZ0pzVAO6cZcXkFhW5tcTCgKRXAgJdMHYhD60yo4W2_ek\" width=\"431\" height=\"608\" \/><\/span><\/span><\/p><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #999999; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Discover the magic of nostalgia with Family Mart Taiwan&#8217;s exceptional Tom and Jerry loyalty program\u2728. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/nevent.family.com.tw\/221019_tomandjerry\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Explore<\/span><\/a><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #999999; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> the whimsical range of innovative and coveted merchandise that captured hearts and flew off the shelves in record time! Image source: Family Mart Taiwan<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #0d0d0d; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Family Mart Taiwan embarked on an ambitious journey with Warner Brothers in 2022, launching <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.cosmopolitan.com\/tw\/lifestyle\/hot-topics\/g41583050\/tom-and-jerry-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #1155cc; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">a loyalty program<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #0d0d0d; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> featuring an innovative <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #0d0d0d; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Tom and Jerry merchandise series<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: #0d0d0d; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. This collaboration aimed to blend nostalgia with practical lifestyle products, creating an appealing collection for both young and older generations alike.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 600; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Campaign Highlights and Product Range\u00a0<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The campaign offered an assortment of <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/products\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">products<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> ranging from <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/products\/52\/Apparels,%20Caps%20&amp;%20Towels\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">apparel<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> and <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/products?search_key=phone+stand\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">phone stands<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> to unique items like a cheese-shaped <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/products\/329\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">mug<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> and plush <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/products?search_key=toy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">toys<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> mirroring the flattened appearances of Tom and Jerry. The initiative was designed to engage customers through a points-plus-cash system, fostering both accessibility and exclusivity.<\/span><\/p><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 147px; height: 190px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/kFBX7MAXRcUKNbJ1lVqvjvAtAz_h4bCi0IDQ8cVnmG9m4LbHhAZZ_Xh69wL6pkL_Y5TWB3rchv1p5PTbBWKp60T1_ODx-zXwWcEgZagtNDFMMGtdPVCiUfrQkTDFifFAsTkCG589Ze2uIs6V2azN8G4\" width=\"147\" height=\"190\" \/><\/span><\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 182px; height: 190px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/oAD5NHCNv9zCUdkgeRfoCFUvGovGnqsF4S3SnlCB9eyNsdseoYPC2WS4nJ8QzltISziTiQ6UuZdtvwHrYl_9eM8UnNnvj3HQVrdwvB4ZqzuxtdIsAURf37sGagxsRcDg7rcPJd9uTgpp2kEqjiSudtM\" width=\"182\" height=\"190\" \/><\/span><\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 152px; height: 191px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/HtZMZSQnR-4sbCLQJ-ezsRzEQ3-RAn2z9NBJYWLZkdmcjvRO8YbO27RWAuEVnvAVGwR9Zso9dasc_cy4hTnMu5GK4K9dQBVWIyXy1mnNqAwhax92v9D45L0T96oCHgi7WwY3GINRWRuzjSVDzEMlT94\" width=\"152\" height=\"191\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #999999; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Image source: Family Mart Taiwan<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 600; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Unprecedented Success<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Scheduled to span two months, the program&#8217;s success <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">surpassed expectations<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> as <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">all merchandise was fully redeemed<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> within a mere five weeks. The <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">allure of Tom and Jerry<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, coupled with the merchandise&#8217;s inventive design and utility, tapped into the collective nostalgia and enthusiasm for collection, driving widespread participation.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 600; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Conclusion and Impact Analysis<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The rapid redemption of the merchandise underscores the power of leveraging iconic characters and the effectiveness of <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">well-structured loyalty programs<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> in <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">boosting repeat purchases<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. The campaign not only highlighted the <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">enduring appeal of Tom and Jerry<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> but also demonstrated the potential of combining timeless pop culture elements with modern marketing strategies. This initiative serves as a benchmark for future collaborations, showing how classic entertainment properties can be revitalized through creative retail experiences.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Building Bridges Between Online and Offline<\/span><\/h2><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">From Screen Time to Store Time: Licensed Merchandise\u2019s Role in O2O Strategies<\/span><\/h3><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: #0d0d0d; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 517px; height: 291px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/o1OulOdu0PpTND9SHbk8gqNf1XlHb0U5IUSdzFq3_aitPiqu0tAGxd5lXQOvVsORH3WRn7ELX9xvfsJtUOFSR8JcpnHBL8dHxMm227OGGdTiGF4UdXciZOJJzg3DdeZ-eNwq66kR7tJiR_avkJ4q3rc\" width=\"517\" height=\"291\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt; font-family: Montserrat, sans-serif; color: #999999; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Sip in style with Tully&#8217;s Coffee Japan&#8217;s exclusive Tom and Jerry limited edition merchandise. Image credit: Tully&#8217;s Coffee Japan<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Characters like Tom and Jerry don&#8217;t just live on the TV screen; they pop up where you least expect them, turning online fans into offline buyers. Retail campaigns featuring these characters often see increased store visits as fans rush to collect <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">limited edition<\/span> <a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/products?tag_id=377\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">promotional gifts<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, proving effective in driving real-world traffic through online teasers. Imagine Tom trying to use a smartphone to catch Jerry, only to increase his screen time\u2014sounds like something we\u2019d all watch!<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 13pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Social Currency and Viral Potential<\/span><\/h2><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Share, Like, Repeat: How Licensed Merchandise Turns Engagement into Virality<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: #0d0d0d; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 516px; height: 290px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/LtHlb5YUVIvOG8Zg5pSCKrrV8IKzWKKklIJHc_OcLy2CEiCrlOaI9j1JpO7A5zacHvB3gAT16z5zRasv-bfToBwbDZGMxYJ8V9Hb79Bba9ZdioFAbrAvzlg9PU5MfE9paDo4CSNskLR3_FdSclG-wQU\" width=\"516\" height=\"290\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt; font-family: Montserrat, sans-serif; color: #999999; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">More delightful merchandise from Tully&#8217;s Coffee Japan\u2019s limited edition Tom and Jerry merchandise. Perfect for collectors and coffee lovers alike, this exclusive series brings a dash of fun to your daily brew. Image credit: Tully&#8217;s Coffee Japan<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When was the last time you shared a picture of a regular soda can? Now, what if it had Tom mischievously peeking from behind the logo? <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/products\/363\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Licensed merchandise<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> naturally lends itself to social sharing, offering <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">brands<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> not just <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">visibility<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> but a form of social proof. It\u2019s like Jerry posting a selfie with a product to escape Tom\u2014it\u2019s bound to go viral!<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Overcoming Purchase Barriers in Trade Channels<\/span><\/h2><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Catch Their Eye: Licensed Merchandise in the Aisle<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 454px; height: 302px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/zFHKgdzVjhtJp6HW9u_tmieRJYSPzv91Jjin-hBvidC2MKKvj2S0sywRdVVqgd7X2VB6XlX1mZuc6911DG7XR0Wl5YF42chb-dZMwCPcrHL1WWGMFeaYfHnB93pecAlmfe5Gr-WK6VMfUvo94Omoet8\" width=\"454\" height=\"302\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #999999; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Remember these Tom and Jerry merchandise by Miniso that stole hearts? These limited edition merchandise became an instant hit and a social media sensation. Image source: Miniso\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">In the cluttered environment of trade channels such as a supermarket, a product with a <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/products\/363\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">licensed character<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> like Jerry can easily <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">catch a shopper&#8217;s eye<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. The familiarity and emotional connection with the character can reduce hesitation and justify a slightly higher price, making these items powerful tools in overcoming purchase barriers. It\u2019s like Tom trying to negotiate with Jerry using a licensed toy instead of setting a trap!<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Strategic Insights and Practical Takeaways<\/span><\/h2><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Implementing Licensed Merchandise: A Blueprint for Marketers<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 521px; height: 325px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/Cc9WqvgbfpRJmrykaLCm7B-0hyK0baTfhSmm6U7RcCo-YTwkUMCT1O8895ppBgZ-PiiGzMosxCoCgql6_InfrrBYFQixIgiAeTiK2blFf02dW7_bxTeyiQZLOIwyMPSHt3TPceyR0l2o1Mh_IZik6xQ\" width=\"521\" height=\"325\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #999999; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Playful designs of Tom and Jerry merchandise. Image source: ShenzhenLOOK\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Integrating licensed merchandise requires more than just slapping a cartoon on your products. It\u2019s about aligning the character\u2019s attributes with your brand values and ensuring the partnership feels authentic to consumers. The key is to choose characters that resonate with your target audience and utilize them thoughtfully across your marketing channels. And remember, don\u2019t let Tom plan your merchandise strategy unless you want everything to end up in a mouse trap.\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 13pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Conclusion<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">From <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">increasing brand visibility<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> to <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">enhancing consumer engagement<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, licensed merchandise offers a plethora of benefits that can transform ordinary promotions into extraordinary experiences. Whether you\u2019re looking to drive foot traffic or create a viral online campaign, consider how iconic characters could amplify your marketing efforts.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ready to give your brand a <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Tom and Jerry twist<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">? The chase for consumer attention just got more exciting!<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #0d0d0d; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 345px; height: 225px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/IiyV-BY6QadNoJ5W7Q0l0gT6ubU3-0dmiLSVArYzp8fIim5Ck3ufmmL51rOtAhF3lT4QStQaD0lXUv67yv2R8lN9ic1dXGi6lhjf1rguCG1rj-FYoc822v4qKjCHjMlP6xBIvLmgNoT33obKQRUElu0\" width=\"345\" height=\"225\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Visit our <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/portfolio\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Showcase<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> page to see all the exciting promo gifts that we\u2019ve produced for our clients\u2019 GWP campaigns!\u00a0\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><div dir=\"ltr\" style=\"margin-left: 0pt;\" align=\"left\"><table style=\"border: none; border-collapse: collapse;\"><colgroup> <col width=\"612\" \/><\/colgroup><tbody><tr style=\"height: 0pt;\"><td style=\"vertical-align: top; padding: 5pt 5pt 5pt 5pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 1pt;\"><h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 13pt; font-family: Montserrat,sans-serif; color: #0b5394; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">About DTC World\u00a0<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u2b50In marketing, time waits for no one.<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Marketers face the constant challenge of delivering creative brand merchandise quickly without compromising on design or quality.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">At DTC World, we thrive under this pressure.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">With over <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">two decades<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> in the promotional premiums and gifts industry, we <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">pride ourselves<\/span> <span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">on delivering <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">unique &amp; fresh ideas<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> that consumers love.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Do you know 80% of our sales are from customised projects?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Why? Consumers are attracted to and desire <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Unique &amp; Fresh<\/span> <span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">promotional premiums.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Collaborate with <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">DTC\u2019s Proprietary Network<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> of direct pre-approved factories.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-right: -41.793307086614135pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">We turn <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Creativity and Speed to market<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> as a competitive edge for you, with <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">reliability<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> and the <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #980000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">assurance of achieving promotional success<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> in every project<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0d0d0d; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div><h4 dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Keep Reading:<\/span><\/h4><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/blogs\/strengthen-customer-bonds-unlock-sales-magic-with-gift-with-purchase-gwp-campaigns\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Strengthen Customer Bonds, Unlock Sales Magic with Gift With Purchase (GWP) Campaigns\u00a0<\/span><\/a><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/blogs\/licensed-character-highly-desirable-quby-promotional-gift-ideas-to-boost-your-campaigns\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Licensed Character: Highly desirable Quby promotional gift ideas to boost your campaigns<\/span><\/a><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/blogs\/interesting-promotional-gift-ideas-featuring-the-popular-miffy-bunny-licensed-character\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Interesting promotional gift ideas featuring the popular Miffy bunny licensed character\u00a0<\/span><\/a><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.dtcworld.com.sg\/blogs\/a-rainbow-of-possibilities-how-colourful-characters-can-add-a-dazzling-touch-to-your-licensed-merch\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A Rainbow of Possibilities: How Colourful Characters Can Add a Dazzling Touch to Your Licensed Merchandise and Marketing Campaigns<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Imagine you\u2019re at the supermarket, mulling over whether to buy the usual boring brand of cereal or try something new. 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