{"id":16065,"date":"2024-06-04T13:03:17","date_gmt":"2024-06-04T13:03:17","guid":{"rendered":"http:\/\/wp.serverdtc.com\/stage.dtc\/?p=16065"},"modified":"2024-07-05T10:47:39","modified_gmt":"2024-07-05T02:47:39","slug":"winning-in-trade-channels-driving-awareness-with-customised-branded-merchandise-in-supermarkets","status":"publish","type":"post","link":"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/winning-in-trade-channels-driving-awareness-with-customised-branded-merchandise-in-supermarkets\/","title":{"rendered":"Winning in Trade Channels: Driving Awareness with Customised Branded Merchandise in Supermarkets"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16065\" class=\"elementor elementor-16065\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2405b e-flex e-con-boxed e-con e-parent\" data-id=\"2a2405b\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-651d84fe elementor-widget elementor-widget-text-editor\" data-id=\"651d84fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.38; color: rgb(0, 0, 0);\"><span style=\"font-size: 13pt; font-family: Montserrat, sans-serif; color: rgb(11, 83, 148); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span id=\"docs-internal-guid-e0db0b00-7fff-cfd2-d572-17c8303f8baa\" style=\"font-weight: normal;\"><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 458px; height: 257px;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/XJDB0V47Pli0r06cTIg17nkuKky8W_ndh0OJSAdLzVLn-N6bx8iwMSAZxa9sT0dMtEWw4x4lUXpsQYSGxyCY4rTxGhZxi5fY213--0RokFdg2JCeulN_fiB_znJTObGiycDaq3nI3jdCJSmDxilHxng\" width=\"458\" height=\"257\"><\/span><\/span><\/span><br><\/span><\/h2><h2 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.38; color: rgb(0, 0, 0);\"><br><\/h2><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">In the intricate dance of trade channel marketing, standing out is not just an advantage; it&#8217;s a necessity. Customised branded merchandise, especially when featuring licensed characters, offers marketers an unparalleled opportunity to <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">capture attention<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">foster loyalty<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, and <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">uniquely position their brand<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">.<\/span><\/p><p><span id=\"docs-internal-guid-29b52336-7fff-96a6-7010-33c9175a7894\"><br><\/span><\/p><h2 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.38; color: rgb(0, 0, 0);\"><span style=\"font-size: 13pt; font-family: Montserrat, sans-serif; color: rgb(11, 83, 148); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Understanding Branded Merchandise<\/span><\/h2><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Branded merchandise consists of items that carry a brand&#8217;s signature elements\u2014logos, slogans, and unique designs. In trade channels, these items are more than just giveaways; they&#8217;re strategic tools that <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">elevate brand visibility<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, enhance <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">product appeal<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, and deepen connections with retailers and consumers alike.<\/span><\/p><p><br><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 470px; height: 247px;\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/2kq9o54_Sgja3rBX624lCKqwXtwdhYD2_j-zA92FYI3LIRonNyyMhqtBwpW7bIpD9Nb2Olg5u1muiZlTZswKmjTcf00AGSVSXu8Kl-7lF6QSYmwz29J_9OKNHmNwkl5FLIAi7V2C8ClADVUmOXW-gVc\" width=\"470\" height=\"247\"><\/span><\/span><\/p><h3 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 10pt; font-family: Muli, sans-serif; line-height: 1.2; color: rgb(0, 0, 0);\"><span id=\"docs-internal-guid-f4e20850-7fff-ff03-f6d5-25d51a1874d0\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Kirin Ichiban Aluminium Colour Changing Cups <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">(<\/span><a href=\"https:\/\/www.dtcworld.com.sg\/portfolio\/custom-kirin-ichiban-aluminium-colour-changing-cups-posm-solutions\" target=\"_blank\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">read more<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">)<\/span><\/span><br><\/h3><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 466px; height: 244px;\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/2pdILky0l_PJgMjMcNbZU-1p5e9qGF4pcjSpGdF4ewAAG5T1vgD04kaU4cDllyTMJ8_6HyQBHJnapzKAyxFw8pTejf4gQVI6TOOuOlW0kmNmXLZ4ugeI5C8JLkK4mYyCm3X-jeM87yx3di-q0eHZm1E\" width=\"466\" height=\"244\"><\/span><\/span><\/p><h3 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.2; color: rgb(0, 0, 0);\"><span id=\"docs-internal-guid-6b251b5d-7fff-34ed-3fe0-2c9607c00a90\"><\/span><\/h3><h3 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.2; color: rgb(0, 0, 0);\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Milo Gift-with-Purchase Coin Banks <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">(<\/span><a href=\"https:\/\/www.dtcworld.com.sg\/portfolio\/milo-gift-with-purchase-coin-banks\" target=\"_blank\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">read more<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">)<\/span><\/h3><p><br><\/p><h2 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.38; color: rgb(0, 0, 0);\"><span style=\"font-size: 13pt; font-family: Montserrat, sans-serif; color: rgb(11, 83, 148); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">How Branded Merchandise can help to Win in Trade Channels?<\/span><\/h2><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 493px; height: 289px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/DjeCrH97U1I9wfEAXZNId6fBoiGFIPtz13nt2mO8coh7Kaxakyi5X6EfeP7mWXgxtjz7EFz2tJWDKgVd8b6wFwQTh8oVKeHpZijg6ezb-vx8h_7PBzCpNk2zeA5vRQDxl9YzBeXEDq9i5PRlSiyAQY0\" width=\"493\" height=\"289\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 8pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Sources from: Instore shoppers evaluation report by Acorn Marketing &amp; Research Consultants&nbsp;<\/span><\/p><p><br><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">The supermarket landscape is fiercely competitive, hosting over 300,000 SKUs. Standing out in such an environment is paramount to <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">capture consumer attention<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> quickly. According to the &#8220;Instore Shoppers Evaluation Report&#8221; by Acorn Marketing &amp; Research Consultants, <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><u>92% of shoppers seek promotions and freebies<\/u><\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, with 99% of FMCG learning occurring in the supermarket. This presents a ripe opportunity for marketers to utilise branded merchandise in gift-with-purchase campaigns, <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve; color: rgb(156, 0, 0);\">encouraging shoppers to choose their products over competitors<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">.<\/span><\/p><p><br><\/p><h3 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.38; color: rgb(0, 0, 0);\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Case Study: HUGGIES Pineapple 2-in-1 Convertible Bag Gift-With-Purchase Campaign<\/span><\/h3><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 8pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 479px; height: 239px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/KPPxAWjIr_5G2JsBFZrIXh6M-1DWgiaIKw3By1NTTWkO5JbWCax9zsEjTdAiaPR_dW7uAJ6iwjdXbWPkocDO5QpkIjySHDghIge9WW6z14X34t19mk-79T2ND6dPys2ijrnOiwTI2pOfWdGX3Z_Rztk\" width=\"479\" height=\"239\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 8pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Image source: Huggies<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 8pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span id=\"docs-internal-guid-ba4f0e7e-7fff-2844-1ccf-b6938421d52b\"><span style=\"font-size: 8pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 565px; height: 492px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/AyqcFRNA2wqt8ZEK1TvopV-cj2J81NwHO8uXq1c8IrF3CKOsPLGhE2TWG1P-JALQevahY1Tfflb-n-zKQEQFVbQUa1JjrZ6i5OJBFn7MPLcxx8e_PHinrW-hr2xn8ezL1AxzY_pZTmYO7bKBGBaJ4a0\" width=\"565\" height=\"492\"><\/span><\/span><\/span><br><\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><br><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">In December 2023, <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Huggies<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> launched a Gift-With-Purchase (GWP) promotion in Singapore, offering a creatively designed pineapple 2-in-1 convertible bag. Positioned on the gondola end, a prime supermarket touchpoint, the actual pineapple bag installation captured attention from afar, embodying the trade channel strategy&#8217;s core objective: <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Get noticed<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">.<\/span><\/p><p><br><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">The <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">POSM&#8217;s prominent<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> &#8220;Free&#8221; <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">signage<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> further attracted promo-seeking shoppers. This custom GWP, designed for the Chinese New Year period, leveraged the pineapple&#8217;s auspicious symbolism in Chinese culture, appealing directly to the target demographic. The bag&#8217;s dual functionality as a plush toy and bag made it an irresistible draw, particularly for families celebrating the CNY holiday.<\/span><\/p><p><br><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Results: <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">The pineapple bags were <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">fully redeemed<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, demonstrating the campaign&#8217;s success in meeting its marketing objectives.&nbsp;<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 442px; height: 233px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/jv46oRA6q-qTvn8vPyi53OtJZIK3Qbz7EtRHvCPdLWfQYjqyKQZB3j4Rnv8uNMTFOehBXvPQLERnq966SCjzaUHAzbq42NiUKLI9TEef0Nqc7jb0LHW7W6mjuKJsvIx2lTZniuxFSBrtjTYFurzbix0\" width=\"442\" height=\"233\"><\/span><\/span><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 441px; height: 236px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/aMCW-fODOHroFVgOgjocVcBOfvRR6dPx41LNnAoLYzE3AtT2Tt3RFxW9AuAM7GXydQR97ipNZgKZyG1tYVgB5uyZC1rnfCebY52XB7JalpyiIe3luZTJLvEGni_v_Slqwr1Z8pWW7VQXd2dup2xUqcA\" width=\"441\" height=\"236\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 8pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Image source: Shopee<\/span><\/p><p><br><\/p><h2 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.38; color: rgb(0, 0, 0);\"><span style=\"font-size: 13pt; font-family: Montserrat, sans-serif; color: rgb(11, 83, 148); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Extra Tip: Leverage Licensed Characters in Branded Merchandise<\/span><\/h2><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Incorporating <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">licensed characters<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> into branded merchandise adds a layer of <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">emotional connection<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> and appeal, especially for brands targeting demographics fond of specific characters or franchises. This strategy can dramatically enhance the memorability of merchandise and deepen consumer brand identification.<\/span><\/p><p><br><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 467px; height: 244px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/dOgesun5TP16qEi3QjLOxgbyVPo2Wx9O9-y0JkxkneCuHvv9-FgHe1wdYiD0kYH2cGmwQoB2yfysDXYppvaZORHKeufIe4r7C07E13Q26_WqKk9vmjrz-KyFXmA0vsVm49XdJksyPhKgTi_87d-DMR0\" width=\"467\" height=\"244\"><\/span><\/span><\/p><h3 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.2; color: rgb(0, 0, 0);\"><span id=\"docs-internal-guid-6706dc6c-7fff-2d96-29c3-49d7c2fb943b\"><\/span><\/h3><h3 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.2; color: rgb(0, 0, 0);\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Evian X Snoopy Merchandise Collection <\/span><a href=\"https:\/\/www.dtcworld.com.sg\/portfolio\/evian-x-snoopy-limited-edition-licensed-character-promotional-merchandise\" target=\"_blank\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">(read more)<\/span><\/a><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">&nbsp;<\/span><\/h3><p><br><\/p><div dir=\"ltr\" style=\"margin-left: 0pt;\" align=\"left\"><table style=\"border: none;\"><colgroup><col width=\"612\"><\/colgroup><tbody><tr style=\"height: 0pt;\"><td style=\"padding: 5pt; border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: top; overflow: hidden; overflow-wrap: break-word;\"><h2 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38; text-align: center;\"><span style=\"font-size: 13pt; font-family: Montserrat, sans-serif; color: rgb(11, 83, 148); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">About DTC World&nbsp;<\/span><\/h2><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2b50In marketing, time waits for no one.<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> Marketers face the constant challenge of delivering creative brand merchandise quickly without compromising on design or quality.<\/span><\/p><br><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">At DTC World, we thrive under this pressure.<\/span><\/p><br><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">With over <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">two decades<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> in the promotional premiums and gifts industry, we <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">pride ourselves<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">on delivering <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">unique &amp; fresh ideas<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> that consumers love.<\/span><\/p><br><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Do you know 80% of our sales are from customised projects?<\/span><\/p><br><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Why? Consumers are attracted to and desire <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Unique &amp; Fresh<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">promotional premiums.<\/span><\/p><br><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Collaborate with <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">DTC\u2019s Proprietary Network<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> of direct pre-approved factories.<\/span><\/p><br><p dir=\"ltr\" style=\"margin-top: 0pt; margin-right: -41.7933pt; margin-bottom: 0pt; line-height: 1.2;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2b50<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">We turn <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Creativity and Speed to market<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> as a competitive edge for you, <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">with <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">reliability<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> and the <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(152, 0, 0); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">assurance of achieving promotional success<\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> in every project.&nbsp;<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div><p><br><\/p><h2 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.38; color: rgb(0, 0, 0);\"><span style=\"font-size: 13pt; font-family: Montserrat, sans-serif; color: rgb(11, 83, 148); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Conclusion<\/span><\/h2><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Customised branded merchandise stands as a powerful asset in trade channel strategy arsenals. By meeting consumer demands for personalization and connecting with favorite characters, brands can ensure their merchandise is not only valued but also solidifies their market presence. The blend of creativity and strategic insight opens endless possibilities for success in trade channels.<\/span><\/p><p><br><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">If you\u2019d love to find out more about the most befitting gift ideas or promotional solutions to help your business thrive, just <\/span><a href=\"https:\/\/www.dtcworld.com.sg\/contact-us\" target=\"_blank\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">put our team to work<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> <\/span><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(13, 13, 13); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2014 and our product and gift experts would be more than happy to fill you in! <\/span><a href=\"https:\/\/www.linkedin.com\/company\/68581895\" target=\"_blank\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Let\u2019s Connect!<\/span><\/a><\/p><p><br><\/p><h4 dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-family: Muli, sans-serif; line-height: 1.38; color: rgb(0, 0, 0);\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Keep Reading:<\/span><\/h4><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><a href=\"https:\/\/www.dtcworld.com.sg\/blogs\/promotional-drinkware-the-perfect-branding-tool-for-your-business\" target=\"_blank\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Promotional Drinkware: The Perfect Branding Tool For Your Business<\/span><\/a><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><a href=\"https:\/\/www.dtcworld.com.sg\/blogs\/licensed-character-highly-desirable-quby-promotional-gift-ideas-to-boost-your-campaigns\" target=\"_blank\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Licensed Character: Highly desirable Quby promotional gift ideas to boost your campaigns<\/span><\/a><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><a href=\"https:\/\/www.dtcworld.com.sg\/blogs\/how-to-make-your-gwp-and-marketing-campaigns-unique-with-these-17-creative-promotional-gift-ideas\" target=\"_blank\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">How To Make Your GWP and Marketing Campaigns Unique With These 17 Creative Promotional Gift Ideas<\/span><\/a><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span id=\"docs-internal-guid-55083f0b-7fff-7676-c5e9-8e853017964a\"><\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><a href=\"https:\/\/www.dtcworld.com.sg\/blogs\/elegant-ceramic-promotional-gift-ideas-for-your-gwp-and-marketing-campaigns\" target=\"_blank\"><span style=\"font-size: 11pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Elegant Ceramic Promotional Gift Ideas For Your GWP and Marketing Campaigns<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the intricate dance of trade channel marketing, standing out is not just an advantage; it&#8217;s a necessity. Customised branded [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[847,1424,934,853],"class_list":["post-16065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-branded-merchandise","tag-branded-merchandising","tag-giftwithpurchase","tag-promotional-gifts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Winning in Trade Channels: Driving Awareness with Customised Branded Merchandise in Supermarkets -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning in Trade Channels: Driving Awareness with Customised Branded Merchandise in Supermarkets -\" \/>\n<meta property=\"og:description\" content=\"In the intricate dance of trade channel marketing, standing out is not just an advantage; it&#8217;s a necessity. 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