{"id":15917,"date":"2024-06-04T11:58:29","date_gmt":"2024-06-04T11:58:29","guid":{"rendered":"http:\/\/wp.serverdtc.com\/stage.dtc\/?p=15917"},"modified":"2024-06-08T16:57:09","modified_gmt":"2024-06-08T16:57:09","slug":"dyk-fascinating-fun-facts-about-character-merchandising","status":"publish","type":"post","link":"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/dyk-fascinating-fun-facts-about-character-merchandising\/","title":{"rendered":"#DYK: Fascinating fun facts about character merchandising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15917\" class=\"elementor elementor-15917\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49dc4057 e-flex e-con-boxed e-con e-parent\" data-id=\"49dc4057\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbf77a2 elementor-widget elementor-widget-text-editor\" data-id=\"4bbf77a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size:10.0pt;line-height:107%;\nfont-family:Montserrat;mso-fareast-font-family:Calibri;mso-fareast-theme-font:\nminor-latin;mso-bidi-font-family:\" times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\">Righteous\nMarvel\u2019s Avengers superheroes, classic Disney characters, witty animated\ncartoon characters. From gracing the silver screen to showing up in bags,\ntowels, stationeries, or umbrellas\n(and the list goes on) <\/span><span style=\"font-size: 10pt; line-height: 107%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u2014<\/span><span style=\"font-size:10.0pt;line-height:107%;\nfont-family:Montserrat;mso-fareast-font-family:Calibri;mso-fareast-theme-font:\nminor-latin;mso-bidi-font-family:\" times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\"> you\nmay have seen countless of these famous licensed characters each time you walk\ninto a supermarket or your favourite fast-food chain outlet around the\nneighbourhood.&nbsp;<\/span><\/p><p><span style=\"font-size:10.0pt;line-height:107%;\nfont-family:Montserrat;mso-fareast-font-family:Calibri;mso-fareast-theme-font:\nminor-latin;mso-bidi-font-family:\" times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\"><br><\/span><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">But, do you know&nbsp;<\/span><span style=\"font-size: 10pt; line-height: 107%; font-family: Montserrat;\">how\ndid character merchandising first get introduced to the world of marketing? In\nthis article, we take a little walk down memory lane <\/span><span style=\"font-size: 10pt; line-height: 107%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u2014<\/span>&nbsp;<span style=\"font-size: 10pt; line-height: 107%; font-family: Montserrat;\">as we dive into the origin of character merchandising. Read\non for some fun facts about how the clever marketing method remains one of the\npopular marketing strats, winning the hearts and minds of our consumers<\/span><span style=\"font-family: Montserrat; font-size: 13.3333px;\">.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><br><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; text-align: justify; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-weight: 700;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\">The different types of characters merchandising<\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\">Consumers&nbsp;<\/span><\/span><\/span><\/span><span style=\"font-size: 10pt; line-height: 107%; font-family: Montserrat;\">are\noften searching for a \u2018connection\u2019 with brands. In this crowded, ever-growing\nand highly competitive market, a \u2018character\u2019 helps to create brand salience. On\ntop of that, characters offer the personal \u2018human touch\u2019 in the purchase\nexperience that resonates with consumers. As a marketer, it becomes his goal to\nensure a brand appears at the \u2018top-of-mind\u2019 among its customers <\/span><span style=\"font-size: 10pt; line-height: 107%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u2014<\/span> <span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">at the right time<\/span><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\">Over the years,&nbsp;<\/span><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 107%;\">the scope of character merchandising has expanded remarkably in the\npresent commercial scenario. <\/span><span style=\"font-size: 10pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Nonetheless, <\/span><span style=\"font-size: 10pt; line-height: 107%;\">while\nthese characters may all seem similar <\/span><span style=\"font-size: 10pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u2014<\/span><span style=\"font-size: 10pt; line-height: 107%;\"> licensed media characters, that is <\/span><span style=\"font-size: 10pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u2014<\/span><span style=\"font-size: 10pt; line-height: 107%;\"> yet, there is still quite a distinctive difference\nthat sets them apart. Firstly, let\u2019s take a look at the different categories of\ncharacter merchandising.<\/span><\/span><\/span><\/span><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><br><\/p><p style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><\/span><\/p><ol><\/ol><p><\/p><p style=\"text-indent: 0px; margin: 0cm 0cm 0cm 21.3pt; line-height: 115%;\"><!--[if !supportLists]--><span style=\"font-size:10.0pt;\nline-height:115%;font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:\nSymbol;mso-bidi-font-weight:bold;mso-bidi-font-style:italic\">\u00b7<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \" times=\"\" new=\"\" roman\";\"=\"\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/span><font face=\"Montserrat\"><span style=\"font-size: 13.3333px;\"><i>Fictional merchandising<\/i><\/span><\/font><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br>You may be picturing various Disney characters at this point. And why wouldn&#8217;t you? Identified as one of the best known&nbsp;<\/span><\/span><span style=\"font-family: Montserrat; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 14.2667px;\">\u2014<\/span><span style=\"font-family: Montserrat; font-size: 10pt; line-height: 14.2667px;\">&nbsp;probably the oldest&nbsp;<\/span><span style=\"font-family: Montserrat; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 14.2667px;\">\u2014<\/span><span style=\"font-family: Montserrat; font-size: 10pt; line-height: 14.2667px;\">&nbsp;form of character merchandising, the idea of a Disney character was first introduced by Walt Disney Studio. The very first merchandising of a Disney character was actually that of Oswald the Lucky Rabbit: in the form of a button, a stencil set, and a marshmallow coated in chocolate. However, it was the character Mickey Mouse that propelled Disney to real stardom&nbsp;<\/span><span style=\"font-family: Montserrat; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 14.2667px;\">\u2014<\/span><span style=\"font-family: Montserrat; font-size: 10pt; line-height: 14.2667px;\">&nbsp;marking the rise of Disney marketing. And it all started with a children&#8217;s pencil tablet, in 1929.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-family: Montserrat; font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/disney-oswald-the-lucky-rabbit-1_20220524205432.jpg\" style=\"width: 50%;\"><br><\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom:0cm;text-align:center;\nline-height:115%\"><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image 1: The very first Disney character, Oswald the Lucky\nRabbit.<\/span><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-family: Montserrat; font-size: 10pt; line-height: 14.2667px;\">\n\n<\/span><\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom:0cm;text-align:center;\nline-height:115%\"><i><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image credit: Oldest.org<\/span><\/i><i><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/i><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><br><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/span><\/span><\/span><\/p><table class=\"table table-bordered\"><tbody><tr><td><p><span style=\"font-family: Montserrat; font-size: 13.3333px; color: rgb(156, 0, 0);\"><i style=\"\"><b style=\"\">Do you know<\/b> long before Mickey Mouse, there was his predeccesor, <a href=\"https:\/\/news.azpm.org\/p\/news-npr\/2021\/7\/7\/197019-walt-disney-didnt-actually-draw-mickey-mouse-meet-the-kansas-city-artist-who-did\/\" target=\"_blank\" style=\"\">Oswald the Lucky Rabbit<\/a>? Dated back&nbsp;<\/i><\/span><i style=\"color: rgb(156, 0, 0); font-family: Montserrat; font-size: 13.3333px; background-color: transparent;\">to 1928, the character <a href=\"https:\/\/abc7chicago.com\/oswald-the-rabbit-walt-disney-mickey-mouse\/1068543\/\" target=\"_blank\">was created by Ub Iwerks<\/a>, who was also responsibled in bringing the iconic Mickey Mouse to life. In the same year, he designed Mickey Mouse and single-handedly filmed the first animated Mickey cartoon in Hollywood.<\/i><\/p><\/td><\/tr><\/tbody><\/table><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/NPR-KCUR-walt%20disney-mickey%20mouse-1_20220524210143.jpg\" style=\"width: 100%;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/span><\/span><\/span><\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom:0cm;text-align:center;\nline-height:115%\"><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image 2: Walt Disney\u2019s character merchandising with its most\niconic Disney character, Mickey Mouse.<\/span><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\n\n<\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom:0cm;text-align:center;\nline-height:115%\"><i><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image credit: NPR\/KCUR<\/span><\/i><i><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/i><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/span><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/disney-merchandise-mickey-2012-first-tablet-1_20220524210211.jpg\" style=\"width: 50%;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/span><\/span><\/span><\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom:0cm;text-align:center;\nline-height:115%\"><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image 3: The very first piece of Mickey merchandise, a\nchildren\u2019s pencil tablet.<\/span><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\n\n<i><span style=\"font-size: 8pt; line-height: 107%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image credit: Disney\nDiary<\/span><\/i><br><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/span><\/span><\/span><\/p><p style=\"margin: 0cm 0cm 0cm 21.3pt; line-height: 16.1px;\"><span style=\"font-size: 10pt; line-height: 15.3333px; font-family: Symbol;\">\u00b7<span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/span><font face=\"Montserrat\"><span style=\"font-size: 13.3333px;\"><i>Celebrity character merchandising<\/i><\/span><\/font><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><br>This type of merchandising can be branched out to&nbsp;<span style=\"font-style: italic;\">personality merchandising<\/span> and <span style=\"font-style: italic;\">image merchandising<\/span>. Some brands may engage in personality merchandising, by using the identity of a well-known person for publicity of goods and services. This renowned person can be from any field or industry: e.g. movies, sports or music, etc. Personality merchandising emphasises business through various reasons. Firstly, consumers can immediately recognise and relate to the product endorsed by their favourite character or personality. Next, the tendency of consumers buying products endorsed by or connected to celebrities is comparatively higher<\/span><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\">Image merchandising is defined as the use of a fictional character played by a real person. These fictional characters are normally created in literary work, while producing a movie (film) from the literary work. And the characters are played by celebrities. In a nutshell, the characters are identified by the actor\/celebrity who plays that role. Some of the examples are Harry Potter and Hermione Granger played by Daniel Radcliffe and Emma Watson, Captain Jack Sparrow played by Johnny Depp (<span style=\"font-style: italic;\">yes, who&#8217;s currently embroiled in the highly publicised Depp-Heard defamation trial<\/span>), and Wonder Woman played by Gal Gadot, to name a few<\/span><\/span><\/span><\/span><\/span><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><br><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; text-align: justify; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-weight: 700;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\">Winning the hearts and minds of your consumers<\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\">According to a statistic report by <span style=\"font-style: italic;\">Statista Research Department<\/span> on the <a href=\"https:\/\/www.statista.com\/statistics\/777940\/global-retail-sales-of-licensed-entertainment-and-character-merchandise\/\" target=\"_blank\">annual global retail sales of licensed entertainment and character merchandise<\/a>&nbsp;<\/span><\/span><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">\u2014<\/span>&nbsp;<span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">from 2014 to 2019&nbsp;<\/span><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">\u2014<\/span>&nbsp;<span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">merchandise sales in this product category reached 128.4 billion US dollars, in sales in 2019. This figure reflected an increase of approximately 5.7 billion US dollars from the previous year<\/span><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">.&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\">As marketers and brands pave their marketing strategies, in hopes to grab the attention of their customers, we see several beauty and cosmetics lines collaborating with well-known cartoon characters to boost their marketing campaigns. Famous South Korean natural skin care brand, innisfree, welcomed the Peanuts gang to their latest promotional campaign. You may want to check out the lovely cotton pouch and a series of hair brushes; featuring the cute cartoon characters.<\/span><\/span><\/span><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-weight: bold;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">innisfree&nbsp;<\/span><span style=\"font-size:10.0pt;line-height:107%;\nfont-family:Montserrat;mso-fareast-font-family:Calibri;mso-fareast-theme-font:\nminor-latin;mso-bidi-font-family:\" times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\">\u2013<\/span><span style=\"font-family: Montserrat; font-size: 10pt;\">&nbsp;Peanuts<\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/LChar-MY-May2022-Innisfree%20x%20Peanuts-hair%20brush,%20cotton%20pouch_20220524213037.jpg\" style=\"width: 50%;\"><span style=\"font-weight: bold;\"><span style=\"font-family: Montserrat; font-size: 10pt;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><br><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/LChar-MY-May2022-Innisfree%20x%20Peanuts-hair%20brush,%20cotton%20pouch-1_20220524213054.jpg\"><br><\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom:0cm;text-align:center;\nline-height:115%\"><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image 4: Innisfree welcomed the Peanuts gang, to help keep\nyour skin fresh and clean!<\/span><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\n\n<\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom:0cm;text-align:center;\nline-height:115%\"><i><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image credit: Innisfree<\/span><\/i><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-weight: bold;\"><span style=\"font-family: Montserrat; font-size: 10pt;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">Elegant, durable and practical <a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/3238\/rpet-canvas-toiletry-pouch\" target=\"_blank\">cosmetics and toiletries pouch<\/a> is one of the gifts items which consumers love. You can customise any designs, pick the material you prefer<\/span><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">&nbsp;<\/span><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">\u2014<\/span>&nbsp;<span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">pretty much anything you can customise to create a personal touch to suit your marketing campaigns. Fret not, you can always view <a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/3248\/pu-leather-cosmetic-bag\" target=\"_blank\">more pouch ideas on our website<\/a><\/span><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\">Guardian teamed up with the infamous yellow Tic Tac-shaped assistants of Gru in their recent limited-time-only campaign. The Minions made their appearance on the exclusive <a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/2442\/cosmetic-travel-makeup-bag-set\" target=\"_blank\">make up kit<\/a>.<\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><span style=\"font-weight: 700; font-size: 10pt; line-height: 14.2667px;\">Guardian&nbsp;<\/span><span style=\"font-weight: 700; font-size: 10pt; line-height: 14.2667px;\">\u2013<\/span><span style=\"font-weight: 700; font-size: 10pt;\">&nbsp;Minions<\/span><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/LChar-MY-May2022-Guardian%20x%20Minions-1_20220524215419.jpg\" style=\"width: 50%;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><br><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/LChar-MY-May2022-Guardian%20x%20Minions-3_20220524215454.jpg\" style=\"width: 50%;\"><br><\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 16.1px;\"><span style=\"font-size: 8pt; line-height: 12.2667px; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image 5: Looks like the Minions make up case has landed at Guardian.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; text-align: center; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><\/span><\/span><\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 16.1px;\"><i><span style=\"font-size: 8pt; line-height: 12.2667px; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image credit: Guardian<\/span><\/i><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-family: Montserrat; font-size: 10pt; font-weight: 700; text-align: justify;\">Delivering better human experience<\/span><br><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 20px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\">Every single piece of your marketing efforts may not communicate all the things you wish to convey to all people. It may resonate to some, while it may not to another group altogether. Regardless, we experience and absorb emotion and information with all our senses. That said, visual and auditory indications are of paramount when it comes to marketing. And it is important to provide the human touch to our customers<\/span><\/span><span style=\"font-size: 10pt; line-height: 14.2667px;\">&nbsp;<\/span><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px;\">\u2014<\/span><span style=\"font-family: Muli, sans-serif; font-size: 14px;\">&nbsp;<\/span><span style=\"font-size: 10pt; line-height: 14.2667px;\">because the journey to understanding our customers begin with empathy<\/span><\/span><span style=\"font-family: Montserrat; font-size: 10pt;\">.&nbsp;<\/span><\/p><p><span times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px;\">Speaking of experience, one would surely have to &#8216;go fast&#8217; with McDonald&#8217;s Sonic the Hedgehog 2&nbsp;<\/span><\/span><span style=\"font-family: Montserrat; font-size: 10pt;\">\u2013<\/span><span style=\"font-family: Montserrat; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 14.2667px;\">&nbsp;Happy Meal&#8217;s promotion campaign! The fast-food chain introduced a series of collectables, featuring the fastest hedgehog and its partners in crime. So cute, you would want to have them in your collection&nbsp;<\/span><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">\u2014<\/span>&nbsp;<span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">before they speed off!<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><\/span><\/span><\/p><p><span times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><br><\/span><\/p><p style=\"text-align: center; \"><span times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><span style=\"font-size: 10pt; font-weight: 700; line-height: 14.2667px;\">McDonald&#8217;s&nbsp;<\/span><span style=\"font-size: 10pt; font-weight: 700; line-height: 14.2667px;\">\u2013<\/span><span style=\"font-size: 10pt; font-weight: 700;\">&nbsp;Sonic The Hedgehog 2<\/span><\/span><\/p><p style=\"text-align: center; \"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/LC-MY-May2022-McD-Sonic_20220524220413.jpg\" style=\"width: 100%;\"><span times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><span style=\"font-size: 10pt; font-weight: 700;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom:0cm;text-align:center;\nline-height:115%\"><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image 6: Hurry up! Grab these cute Sonic the Hedgehog collectables\nbefore they speed off.<\/span><span style=\"font-size: 8pt; line-height: 115%; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p style=\"text-align: center; \"><span times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">\n\n<i><span style=\"font-size: 8pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image credit: McDonald\u2019s<\/span><\/i><span style=\"font-size: 10pt; font-weight: 700;\"><br><\/span><br><\/span><\/p><p><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">Enter a world of possibility with Doraemon, alongside Nobita and friends! CGV Cinema Vietnam brings home the famous Japanese manga characters, with a series of exclusive and practical collectables&nbsp;<\/span><span style=\"font-family: Montserrat; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 14.2667px;\">\u2014<\/span>&nbsp;<span style=\"font-family: Montserrat; font-size: 10pt; line-height: 14.2667px;\">e.g. <a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products?tag_id=&amp;search_key=tote+bag\" target=\"_blank\">tote bag<\/a>, tumbler, make up pouch&nbsp;<\/span><span style=\"font-family: Montserrat; font-size: 10pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 14.2667px;\">\u2014<\/span>&nbsp;<span style=\"font-family: Montserrat; font-size: 10pt; line-height: 14.2667px;\">that are surely up for grabs among the fans alike.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><span style=\"font-size: 10pt; font-weight: 700; line-height: 14.2667px;\">CGV Vietnam&nbsp;<\/span><span style=\"font-size: 10pt; font-weight: 700; line-height: 14.2667px;\">\u2013<\/span><span style=\"font-size: 10pt; font-weight: 700;\">&nbsp;Doraemon<\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/LChar-VN-May2022-CGV%20x%20Doreamon-1_20220524221429.jpg\" style=\"width: 50%;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><span style=\"font-size: 10pt; font-weight: 700;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 16.1px;\"><span style=\"font-size: 8pt; line-height: 12.2667px; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image 7: Exclusive merchandise gifts featuring Doraemon, Nobita and friends.<\/span><span style=\"font-size: 8pt; line-height: 12.2667px; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p style=\"text-align: center;\"><span times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><i><span style=\"font-size: 8pt; line-height: 11.4133px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image credit: CGV Cinema, Vietnam<\/span><\/i><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><br><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">One of the famous global marketing phenomena of all time, Hello Kitty made its appearance again&nbsp;<\/span><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">\u2014<\/span>&nbsp;<span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">this time around through a collaborative campaign with MOS Burger Singapore. Customers can purchase these Hello Kitty premiums&nbsp;<\/span><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">\u2014<\/span>&nbsp;<span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">e.g. umbrella, beverage tumbler&nbsp;<\/span><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">\u2014<\/span>&nbsp;<span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">from Sanrio at a special price, when they dine at MOS Burger<\/span><span style=\"font-family: Montserrat; font-size: 10pt;\">.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">In view of the current increased awareness towards a more sustainable and eco-friendlier lifestyle (and environment), you may be interested to explore some of the greener alternatives for your premium merchandise items<\/span><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">At DTC World, we have a selection of products which are produced from materials that are more sustainable. For instance, a variety of premium gifts <a href=\"https:\/\/www.youtube.com\/watch?v=zkssv91hIvw&amp;feature=emb_title\" target=\"_blank\">made from bio-plastic material, wheat straw<\/a><\/span><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">, <a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/2903\/18oz-glass-tumbler-with-silicon-sleeve\" target=\"_blank\">glass tumbler with silicon sleeve<\/a>, or <a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/582\/organic-wheat-fibre-mug-300ml\" target=\"_blank\">organic wheat fibre mug<\/a>, etc<\/span><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\">.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><span style=\"font-size: 10pt; font-weight: 700; line-height: 14.2667px;\">MOS Burger&nbsp;<\/span><span style=\"font-size: 10pt; font-weight: 700; line-height: 14.2667px;\">\u2013<\/span><span style=\"font-size: 10pt; font-weight: 700;\">&nbsp;Hello Kitty<\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/LChar-SG-May2022-MOS%20Burger%20x%20Hello%20Kitty-3_20220524223923.jpg\" style=\"width: 50%;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><span style=\"font-size: 10pt; font-weight: 700;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><br><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/LChar-SG-May2022-MOS%20Burger%20x%20Hello%20Kitty-2_20220524223943.jpg\" style=\"width: 50%;\"><\/p><p class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 16.1px;\"><span style=\"font-size: 8pt; line-height: 12.2667px; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image 8: A series of Hello Kitty premium gifts.<\/span><span style=\"font-size: 8pt; line-height: 12.2667px; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p style=\"text-align: center;\"><span times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><i><span style=\"font-size: 8pt; line-height: 11.4133px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Image credit: MOS Burger, munyee_kitty (Instagram)<\/span><\/i><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: center; margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><br><\/p><p><span style=\"font-family: Montserrat; font-size: 10pt; font-weight: 700; text-align: justify;\">Key Takeaway:<\/span><br><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; font-family: Montserrat; line-height: 14.2667px;\"><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\">Character merchandising is surely one of the most sought-after marketing methods around. These endorsed fictional characters have their popularity catapulted when marketing campaigns leverage the outreach through the various media platforms<\/span><\/span><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">&nbsp;<\/span><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">\u2014<\/span>&nbsp;<span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">to get to their customers.<\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><br><\/span><\/p><p><span times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">Every touchpoint of your customers&#8217; experience presents an opportunity for you to connect with them on a rational and emotional level. You may identify a well-known character for your marketing campaign. However, you would still require a well-thought marketing plan to push the character to its fullest potential in winning your customers&#8217; hearts (and minds).&nbsp;<\/span><\/p><p><span times=\"\" new=\"\" roman\";mso-bidi-theme-font:minor-bidi;=\"\" mso-ansi-language:en-my;mso-fareast-language:en-us;mso-bidi-language:ar-sa\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><br><\/span><\/p><p><span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\">Looking for exclusive ideas to incorporate licensed characters in your next marketing campaign? Here&#8217;s some <span style=\"font-weight: bold; text-decoration-line: underline;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\" target=\"_blank\">Showcase<\/a><\/span> projects to trigger your inspiration button!<\/span><br><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"font-size: 10pt; line-height: 14.2667px;\"><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0px 0px 0cm; padding: 0px; box-sizing: border-box; color: rgb(0, 0, 0); font-family: Muli, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"margin: 0px; padding: 0px; box-sizing: border-box; font-size: 10pt; line-height: 20px; font-family: Montserrat;\"><span style=\"margin: 0px; padding: 0px; box-sizing: border-box; font-size: 10pt; line-height: 14.2667px;\"><\/span><\/span><\/p><p><\/p><p class=\"MsoNormal\" style=\"margin: 0px; padding: 0px; box-sizing: border-box; color: rgb(0, 0, 0); font-family: Muli, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><span style=\"margin: 0px; padding: 0px; box-sizing: border-box;\"><span style=\"margin: 0px; padding: 0px; box-sizing: border-box; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><span style=\"margin: 0px; padding: 0px; box-sizing: border-box; background: 0px 0px transparent; color: windowtext; outline: 0px;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/darlie-hello-kitty-thermal-flask\" target=\"_blank\">Darlie&nbsp;<\/a><\/span><\/span><\/span><span style=\"font-family: Montserrat; font-size: 10pt;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/darlie-hello-kitty-thermal-flask\" target=\"_blank\">\u2013&nbsp;<\/a><\/span><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><span style=\"color: windowtext; outline: 0px;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/darlie-hello-kitty-thermal-flask\" target=\"_blank\">Hello Kitty Thermal Flask<\/a><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0px; padding: 0px; box-sizing: border-box; color: rgb(0, 0, 0); font-family: Muli, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><span style=\"background: 0px 0px transparent; color: windowtext; outline: 0px;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/kit-kat-foldable-storage-box\" target=\"_blank\">Kit Kat Foldable Storage Box<\/a><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0px; padding: 0px; box-sizing: border-box; color: rgb(0, 0, 0); font-family: Muli, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><span style=\"font-family: Muli, sans-serif; font-size: 14px;\"><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><span style=\"background: 0px 0px transparent; color: windowtext; outline: 0px;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/pororos-walk-of-love-goodie-bag\" target=\"_blank\">Pororo Walk of Love Goodie Bag<\/a><\/span><\/span><\/span><br><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0px; padding: 0px; box-sizing: border-box; color: rgb(0, 0, 0); font-family: Muli, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><span style=\"font-weight: 400; font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><span style=\"background: 0px 0px transparent; color: windowtext; outline: 0px;\"><br><\/span><\/span><span style=\"font-family: Montserrat; font-size: 13.3333px;\">Alternatively, feel free to <span style=\"font-weight: bold;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/contact-us\" target=\"_blank\">get in touch with us<\/a><\/span> for more insights into sustainable promotional gift ideas for your company<\/span><span style=\"font-weight: 400; font-family: Montserrat; font-size: 13.3333px;\">.<\/span><br><\/p><p class=\"MsoNormal\"><u><br><\/u><\/p><p class=\"MsoNormal\"><br><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 21px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-weight: bold; font-family: Montserrat; font-size: 10pt;\">Read more:<\/span><br><\/p><p class=\"MsoNormal\"><u><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/latest-licensed-character-promotional-gifts-for-april-2022\" target=\"_blank\"><span style=\"color: windowtext;\">Latest Licensed Character Promotional Gifts for April 2022<\/span><\/a><\/span><\/u><\/p><p class=\"MsoNormal\"><u><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/latest-licensed-character-promotional-gifts-for-march-2022\" target=\"_blank\"><span style=\"color: windowtext;\">Latest Licensed Character Promotional Gifts for March 2022<\/span><\/a><\/span><\/u><\/p><p class=\"MsoNormal\"><u><span style=\"font-size: 10pt; line-height: 14.2667px; font-family: Montserrat;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/using-licensed-characters-for-gift-with-purchase-and-promotions-premiums\" target=\"_blank\"><span style=\"color: windowtext;\">Using Licensed Characters for Gifts-with-Purchase and Promotions Premiums<\/span><\/a><\/span><\/u><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Righteous Marvel\u2019s Avengers superheroes, classic Disney characters, witty animated cartoon characters. From gracing the silver screen to showing up in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[1079,1081,1077,1080,1082,1084,871,844,1083],"class_list":["post-15917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-campaign-gifts","tag-character-merchandise","tag-do-you-know","tag-fictional-characters","tag-gifts","tag-image-merchandise","tag-marketing","tag-merchandise","tag-personality-merchandise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#DYK: Fascinating fun facts about character merchandising -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#DYK: Fascinating fun facts about character merchandising -\" \/>\n<meta property=\"og:description\" content=\"Righteous Marvel\u2019s Avengers superheroes, classic Disney characters, witty animated cartoon characters. 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