{"id":15768,"date":"2024-06-04T10:56:24","date_gmt":"2024-06-04T10:56:24","guid":{"rendered":"http:\/\/wp.serverdtc.com\/stage.dtc\/?p=15768"},"modified":"2024-06-08T17:40:33","modified_gmt":"2024-06-08T17:40:33","slug":"corporate-swag-ideas-in-the-era-of-the-pandemic","status":"publish","type":"post","link":"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/corporate-swag-ideas-in-the-era-of-the-pandemic\/","title":{"rendered":"Corporate Swag Ideas in the era of the pandemic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15768\" class=\"elementor elementor-15768\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44019de9 e-flex e-con-boxed e-con e-parent\" data-id=\"44019de9\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25aa40a0 elementor-widget elementor-widget-text-editor\" data-id=\"25aa40a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span id=\"docs-internal-guid-8eb7ff88-7fff-65ae-2baf-6cf040e4b695\"><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">COVID19 is here to stay and businesses have to adapt to stay relevant for the new pandemic era. We are going to be experiencing the aftermath of the crisis for years but this also means a huge opportunity for businesses to adapt and make a difference through corporate swag. <\/span><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">73% of businesses are optimistic about 2022 after adapting, so your business should too.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-weight:normal;\" id=\"docs-internal-guid-b2b78c8b-7fff-86fb-62c5-a1a98de200b0\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Corporate Swag used to be driven around conferences, especially tech conferences. As more conferences are going virtual in 2021, the corporate swag would need to be more around making the employees comfortable around the \u201cHOME\u201d instead of a large expo or conference environment.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-ada7a4a4-7fff-bdfd-5b8d-42a7591ab9a6\"><span style=\"font-size: 12pt; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\">In the past, popular corporate swag used to be <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/247\" target=\"_blank\"><span style=\"font-size: 12pt; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline;\">T-Shirts<\/span><\/a><span style=\"font-size: 12pt; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"> or <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/1228\/hoodie\" target=\"_blank\"><span style=\"font-size: 12pt; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline;\">Hoodies<\/span><\/a><span style=\"font-size: 12pt; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"> or <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/263\" target=\"_blank\"><span style=\"font-size: 12pt; color: rgb(17, 85, 204); font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline;\">Lanyards<\/span><\/a><span style=\"font-size: 12pt; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"> where the recipients would gladly wear the corporate swag around the office or conferences. However, it\u2019s going to be a long time before physical events will become the norm again so we need to explore the corporate swag ideas in the era of the pandemic.<\/span><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/Picture1_20211011101539.jpg\" style=\"width: 100%;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-ada7a4a4-7fff-bdfd-5b8d-42a7591ab9a6\"><span style=\"font-size: 12pt; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"><br><\/span><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Here is an example of what would be a thoughtful corporate swag, if you are a corporation that advocates healthy living and healthy eating \u2013 why don\u2019t you gift a branded corporate swag that revolves around exercising such as a branded <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/2072\/yoga-mat\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">yoga mat<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> or a corporate swag that revolves around healthy eating such as a branded <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/2550\/foldable-kitchen-chopping-board\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">chopping board<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> or <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/2522\/ceramic-knife-set\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">knife set<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-b2a6e848-7fff-e21d-27ba-79874ad51169\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Below are some marketing swag that will be most popular in the future. The marketing swag can be in the form of <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/352\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">care packs<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> for the recipients as well. Everyone loves a thoughtful gift that they can receive at home.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-0e02c213-7fff-38cf-2fc3-bf79e31dc0af\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(153, 0, 255); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When it comes to which swag you order, think \u201chome.\u201d <\/span><span style=\"font-size: 12pt; font-family: Arial; color: rgb(153, 0, 255); font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Ask yourself \u2013 <\/span><span style=\"font-size: 12pt; font-family: Arial; color: rgb(153, 0, 255); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">which<\/span><span style=\"font-size: 12pt; font-family: Arial; color: rgb(153, 0, 255); font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 12pt; font-family: Arial; color: rgb(153, 0, 255); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">items can people use every day as they\u2019re living their new lives?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.8; text-align: justify; margin-top: 12pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.8; text-align: justify; margin-top: 12pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">You can expect the following swag items to be the most popular in the future:<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(153, 0, 255); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-5ed2f9bd-7fff-a4a4-903a-e12786564e50\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-indent: -18pt;text-align: justify;margin-top:12pt;margin-bottom:12pt;padding:0pt 0pt 0pt 18pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">1.&nbsp; &nbsp; &nbsp; Indoor Fitness Products<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-indent: -18pt;text-align: justify;margin-top:12pt;margin-bottom:12pt;padding:0pt 0pt 0pt 18pt;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/Indoor%20fitness%20products_20211011101738.jpg\" style=\"width: 100%;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-indent: -18pt;text-align: justify;margin-top:12pt;margin-bottom:12pt;padding:0pt 0pt 0pt 18pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-weight:normal;\" id=\"docs-internal-guid-d05638de-7fff-5473-639c-21b993e6f169\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The COVID-19 pandemic forced us to stay indoors, and as a result, many people have to find creative ways to stay in shape. Indoor workouts have become more common, which is why your business would do well with swag like <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/2072\/yoga-mat\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">yoga mats<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> and <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/289\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">pedometers<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-ada7a4a4-7fff-bdfd-5b8d-42a7591ab9a6\"><span style=\"font-size: 12pt; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"><span id=\"docs-internal-guid-978515ed-7fff-7ca6-798b-d906a4b89484\"><\/span><\/span><\/span><span id=\"docs-internal-guid-e989391c-7fff-922d-7d8b-29ff8591199c\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-indent: -18pt;text-align: justify;margin-top:12pt;margin-bottom:12pt;padding:0pt 0pt 0pt 18pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">2.&nbsp; &nbsp; &nbsp; Kitchen Necessities<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-indent: -18pt;text-align: justify;margin-top:12pt;margin-bottom:12pt;padding:0pt 0pt 0pt 18pt;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/Aprons_20211011101830.jpg\" style=\"width: 100%;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-indent: -18pt;text-align: justify;margin-top:12pt;margin-bottom:12pt;padding:0pt 0pt 0pt 18pt;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/Kitchenware_20211011101852.jpg\" style=\"width: 100%;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-indent: -18pt;text-align: justify;margin-top:12pt;margin-bottom:12pt;padding:0pt 0pt 0pt 18pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-weight:normal;\" id=\"docs-internal-guid-0968398a-7fff-6c47-c900-3f9daa4b1dcd\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Restaurants have been struggling due to the pandemic, but the silver lining is that more and more people are cooking and eating at home. You can get a lot of brand exposure advertising with promotional kitchenware like <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products?tag_id=&amp;search_key=apron\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">aprons<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/327?tag_id=&amp;search_key=board\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">cutting boards<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, and <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products?tag_id=&amp;search_key=food+container\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">food containers<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/Container_20211011101933.jpg\" style=\"width: 100%;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-4a806283-7fff-0dcd-4bbf-3f2286714de2\"><span style=\"font-size: 12pt; color: rgb(0, 0, 0); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"><br><\/span><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-4a806283-7fff-0dcd-4bbf-3f2286714de2\"><span style=\"font-size: 12pt; color: rgb(0, 0, 0); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\">3.&nbsp; &nbsp; &nbsp; Drinkware<\/span><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/Drinkware%201_20211011102004.jpg\" style=\"width: 100%;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-4a806283-7fff-0dcd-4bbf-3f2286714de2\"><span style=\"font-size: 12pt; color: rgb(0, 0, 0); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"><br><\/span><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">What are two things we all can\u2019t live without? Food and water. As a result, it\u2019s safe to assume that custom drinkware will continue to be valuable promotional items. Your business can\u2019t go wrong printing your logo on <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/328\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">water bottles,<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/329\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">mugs &amp; tumblers<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, and <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products?tag_id=&amp;search_key=glass+cup\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">pint glasses<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/Drinkware%202_20211011102041.jpg\" style=\"width: 100%;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-d828b1ea-7fff-0ff9-ae9b-81b5dac6a30a\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-indent: -18pt;text-align: justify;margin-top:12pt;margin-bottom:12pt;padding:0pt 0pt 0pt 18pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">4.&nbsp; &nbsp; &nbsp; Wireless Earbuds<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-indent: -18pt;text-align: justify;margin-top:12pt;margin-bottom:12pt;padding:0pt 0pt 0pt 18pt;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/Earphone1_20211011102110.jpg\" style=\"width: 100%;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-indent: -18pt;text-align: justify;margin-top:12pt;margin-bottom:12pt;padding:0pt 0pt 0pt 18pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-weight:normal;\" id=\"docs-internal-guid-892fb722-7fff-9df6-f8e8-d66f861fa028\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.8; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Apple AirPods were a huge hit with people across the country in 2019 and 2020, and as a result, <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products?tag_id=&amp;search_key=headphone\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Bluetooth headphones<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> shot to the top of many wish lists. You might not be able to afford Apple AirPods as company swag, but you can still get <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products?tag_id=&amp;search_key=ear+buds\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">wireless earbuds<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> that are just as high-end and stylish!<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.8; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/care%20packs1_20211011102450.jpg\" style=\"width: 100%;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Offer custom swag that people actually need to get through their day-to-day.&nbsp;<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.8; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-9b5a88af-7fff-edce-396a-5b216ad5e02d\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">COVID-19 has been tough on everyone, so put your brand in a position to help, whether it\u2019s through donations or just making sure everyone has sanitizer.<\/span><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Your business is going to need to be more creative in your marketing to win over new customers.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/care%20packs_20211011102159.jpg\" style=\"width: 100%;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-4a806283-7fff-0dcd-4bbf-3f2286714de2\"><span style=\"font-size: 12pt; color: rgb(0, 0, 0); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"><span style=\"font-weight:normal;\" id=\"docs-internal-guid-81510b9b-7fff-86cc-1889-cb578d0d046c\"><br><\/span><\/span><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Click here to view some of the <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/352\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Care Packs designed by our DTC Singapore Team<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> and <\/span><a href=\"https:\/\/www.dtcworld.com.my\/products\/352\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">by DTC Malaysian Team<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, that you can consider as your corporate swag.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-4a806283-7fff-0dcd-4bbf-3f2286714de2\"><span style=\"font-size: 12pt; color: rgb(0, 0, 0); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"><span style=\"font-weight:normal;\" id=\"docs-internal-guid-81510b9b-7fff-86cc-1889-cb578d0d046c\"><span id=\"docs-internal-guid-dd246b8b-7fff-152f-134d-29dd244c4401\"><\/span><\/span><\/span><\/span><span id=\"docs-internal-guid-f6f6e862-7fff-76f5-f916-1fbfb863d33d\"><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Contact our <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/contact-us\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">DTC Team<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> today to find out more about how we can assist you on gifting your next meaningful corporate swag!<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br><\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Trending <\/span><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\" style=\"text-decoration:none;\"><span style=\"font-size: 12pt; font-family: Arial; color: rgb(17, 85, 204); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Blogs<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial; color: rgb(64, 64, 64); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">:<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/10-unique-promotional-gift-ideas\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">10 Unique Promotional Gift Ideas<\/span><\/a><\/p><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/10-most-sought-after-corporate-gifts-2021\" style=\"text-decoration:none;\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">10 Most Sought After Corporate Gifts 2021<\/span><\/a><\/p><p dir=\"ltr\" style=\"line-height:1.7999999999999998;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/top-corporate-gift-sets-ideas\" style=\"\" target=\"_blank\"><span style=\"font-size: 12pt; font-family: Montserrat, sans-serif; color: rgb(17, 85, 204); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Top Corporate Gift Sets Ideas<\/span><\/a><br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>COVID19 is here to stay and businesses have to adapt to stay relevant for the new pandemic era. We are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[1022,869],"class_list":["post-15768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-corporate-gifting","tag-corporate-swag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate Swag Ideas in the era of the pandemic -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Swag Ideas in the era of the pandemic -\" \/>\n<meta property=\"og:description\" content=\"COVID19 is here to stay and businesses have to adapt to stay relevant for the new pandemic era. 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