{"id":15660,"date":"2024-06-04T10:23:10","date_gmt":"2024-06-04T10:23:10","guid":{"rendered":"http:\/\/wp.serverdtc.com\/stage.dtc\/?p=15660"},"modified":"2024-06-13T20:42:20","modified_gmt":"2024-06-13T20:42:20","slug":"how-to-design-bespoke-merchandise-without-bursting-your-marketing-budget","status":"publish","type":"post","link":"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/how-to-design-bespoke-merchandise-without-bursting-your-marketing-budget\/","title":{"rendered":"How to design Bespoke Merchandise without bursting your marketing budget?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15660\" class=\"elementor elementor-15660\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46e1b5ed e-flex e-con-boxed e-con e-parent\" data-id=\"46e1b5ed\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7110dabc elementor-widget elementor-widget-text-editor\" data-id=\"7110dabc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\">With increasing competition in trade, different brands are all producing trade visibility items and POSM (point-of-sales merchandises)&nbsp;in the hope of capturing consumers\u2019 attention in the various limited trade channels.&nbsp;<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span comic=\"\" sans=\"\" ms\";=\"\" color:=\"\" rgb(0,=\"\" 0,=\"\" 255);\"=\"\" style=\"font-family: Impact;\">Bespoke design is anything that is specifically customized, custom made and made-to-order for a particular brand or product.&nbsp;<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\"><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: Arial;\">Trade marketers love to create Bespoke designs and custom merchandise that are able to engage consumers and also allowing their brand to stand out in the market.&nbsp;<\/span><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\"><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\">However, the creation of bespoke design can be very, very costly.&nbsp;<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/1st%20image_20210708103433.jpg\" style=\"width: 100%;\"><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/2nd%20image_20210708103448.jpg\" style=\"width: 100%;\"><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\">Examples of some custom trade merchandise such as beer towers and ice-buckets that DTC has created for our clients.&nbsp;The mould charges can be as high as 30,000 USD.&nbsp;<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: Arial;\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\">Not every trade marketer can afford this much money. As much as we desire to have custom made merchandises crafted for our brands, there is always the constraints of having to work within a budget.<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\"><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\">In this blog post, we will share some tricks that will allow you to create your bespoke design POSM and custom merchandise without breaking the bank.<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\"><br><\/span><\/p><h4 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span arial=\"\" black\";=\"\" color:=\"\" rgb(156,=\"\" 0,=\"\" 255);\"=\"\" style=\"color: rgb(0, 0, 255); font-weight: bold;\">1. Find a supplier with a broader range of designs (besides designs in China)<\/span><\/h4><h4 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span arial=\"\" black\";=\"\" color:=\"\" rgb(156,=\"\" 0,=\"\" 255);\"=\"\"><br><\/span><\/h4><h4 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><\/h4><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" comic=\"\" sans=\"\" ms\";\"=\"\" style=\"font-family: Arial;\">Have you noticed that when you go to a trade channel, like bars, restaurants or coffeeshops, you find many similar b<\/span><span times=\"\" new=\"\" roman\";\"=\"\" comic=\"\" sans=\"\" ms\";\"=\"\" style=\"font-family: Arial;\">rands using the same buckets, trays, glasses or beer towers shapes?<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" comic=\"\" sans=\"\" ms\";\"=\"\" style=\"font-family: Arial;\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" comic=\"\" sans=\"\" ms\";\"=\"\" style=\"text-align: start; font-family: Arial;\">When you approach 3- 4 different suppliers to show you all the available designs they have for the amenities you need,&nbsp;<\/span><span times=\"\" new=\"\" roman\";\"=\"\" comic=\"\" sans=\"\" ms\";\"=\"\" ms\";=\"\" color:=\"\" inherit;\"=\"\" style=\"text-align: start; font-family: Arial;\">the suppliers happen to provide you with identical designs?<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" comic=\"\" sans=\"\" ms\";\"=\"\" ms\";=\"\" color:=\"\" inherit;\"=\"\" style=\"text-align: start; font-family: Arial;\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: Arial;\">Well, this is because all the suppliers are sourcing from one same country: China.<\/span><span style=\"font-family: Arial; color: inherit; font-size: 15px;\">&nbsp;<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: Arial; color: inherit; font-size: 15px;\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\" style=\"font-family: Arial;\"><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: Arial;\">There are actually other interesting amenities designs options outside of China that&nbsp;can help your brand stand out. It is always beneficial to engage a supplier who sources from other parts of the world, besides China.&nbsp;<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/3rd%20image_20210708104940.jpg\" style=\"width: 100%;\"><span style=\"font-family: Arial;\"><br><\/span><\/p><h5 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); direction: ltr; unicode-bidi: embed; word-break: normal;\"><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: Arial;\">\ufeffAt DTC, our Procurement Team scours the globe in search of quality suppliers who will add diversity and value to our supply chain.&nbsp;<\/span><\/p><span style=\"font-family: Arial;\"><\/span><p class=\"MsoNormal\"><span arial\",sans-serif\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px; font-family: Arial;\">&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span arial\",sans-serif\"=\"\" style=\"line-height: 16.05px;\"><span style=\"font-family: Arial;\">We source from nations such as Vietnam, India, Thailand, Indonesia, Turkey, and Europe etc.<\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/4th%20image_20210708105324.jpg\" style=\"width: 100%;\"><span arial\",sans-serif\"=\"\" style=\"line-height: 16.05px;\"><span style=\"font-family: Arial;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/5th%20image_20210708105337.jpg\" style=\"width: 100%;\"><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: Arial; font-size: 14px;\">DTC Creative Design Team uses a generic shape available in the market, adds design elements and special finishing to create unique visibility items to ensure your brand is the outshining one.&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/6th%20image_20210708105454.jpg\" style=\"width: 100%;\"><span style=\"font-family: Arial; font-size: 14px;\"><br><\/span><\/p><\/h5><h4 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span arial=\"\" black\";=\"\" color:=\"\" rgb(156,=\"\" 0,=\"\" 255);\"=\"\" style=\"color: rgb(0, 0, 255); font-weight: bold;\"><br><\/span><\/h4><h4 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span arial=\"\" black\";=\"\" color:=\"\" rgb(156,=\"\" 0,=\"\" 255);\"=\"\" style=\"color: rgb(0, 0, 255); font-weight: bold;\">3. Choose items that require low \/ no mould cost for your bespoke custom design<\/span><\/h4><h4 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><br><\/h4><h5 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); direction: ltr; unicode-bidi: embed; word-break: normal;\"><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-size: 14px; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: Arial;\">\ufeff<\/span><span style=\"font-family: Arial;\">We understand that marketers would still prefer to have some bespoke design trade visibility items to capture consumers&#8217; eyes.<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-size: 14px; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: Arial;\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-size: 14px; direction: ltr; unicode-bidi: embed; word-break: normal;\"><\/p><div style=\"font-size: 14px; text-align: justify;\"><span style=\"font-family: Arial;\">Yes, you can select certain amenities like light box, product glorifier, display chalkboard, acrylic tent card holder, wall display, coaster, opener etc, and customize them to your bespoke shape and effect. These items generally have low or no mould charge, thus making them more affordable for development cost.&nbsp;<\/span><\/div><div style=\"font-size: 14px; text-align: justify;\"><span style=\"font-family: Arial;\"><br><\/span><\/div><div style=\"font-size: 14px; text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/GlenmorangieTray%20%281%29_20210708105534.jpg\" style=\"width: 100%;\"><span style=\"font-family: Arial;\"><br><\/span><\/div><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 14px; text-align: start;\">Glenmorangie Wooden Serving Tray&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/MonteithTentCard_20210708105606.jpg\" style=\"width: 100%;\"><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 14px; text-align: start;\">Monteith&#8217;s Tentcard Holder<\/span><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/CocaColaCart_20210708105649.jpg\" style=\"width: 100%;\"><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 14px; text-align: start;\">Coca-Cola Push Cart&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/FireballLightbox_20210708105721.jpg\" style=\"width: 100%;\"><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 14px; text-align: start;\">FIREBALL Outdoor Sign&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><\/p><\/h5><h4 style=\"margin: 0pt 0px 0pt 0in; padding: 0px; box-sizing: border-box; font-family: Muli, sans-serif; font-weight: 500; line-height: 1.1; color: rgb(0, 0, 0); font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span arial=\"\" black\";=\"\" color:=\"\" rgb(156,=\"\" 0,=\"\" 255);\"=\"\" style=\"margin: 0px; padding: 0px; box-sizing: border-box; color: rgb(0, 0, 255); font-weight: bold;\"><\/span><\/h4><p><\/p><h4 style=\"margin: 0pt 0px 0pt 0in; padding: 0px; box-sizing: border-box; font-family: Muli, sans-serif; font-weight: 500; line-height: 1.1; color: rgb(0, 0, 0); font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"margin: 0px; padding: 0px; box-sizing: border-box; color: rgb(0, 0, 255); font-weight: bold;\">4. Work with an experienced amenities supplier who can provide good advice&nbsp;<\/span><br style=\"margin: 0px; padding: 0px; box-sizing: border-box;\"><\/h4><h5 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); direction: ltr; unicode-bidi: embed; word-break: normal;\"><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-size: 14px; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: Arial;\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-size: 14px; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: Arial;\">Whether to cast a mould (which equates to high upfront cost involved) to do bespoke design may not always be a simple straightforward answer.<\/span><\/p><\/h5><h4 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><p style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif; margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";=\"\" color:=\"\" inherit;\"=\"\"><span style=\"font-size: 14px;\"><br><\/span><\/span><\/p><p class=\"MsoNormal\" style=\"\"><span arial\",sans-serif\"=\"\" style=\"line-height: 19.26px; font-family: Arial;\">It depends on the yearly volume you need, and the mould charge involved. It is best to get an experienced amenities supplier to give you some good advice before you embark on the development work to save time and money.<\/span><\/p><p class=\"MsoNormal\" style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif;\"><span arial\",sans-serif\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif;\"><span arial\",sans-serif\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px;\">&nbsp;<o:p><\/o:p><\/span><\/p><p style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif; margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span arial=\"\" black\";\"=\"\" style=\"color: rgb(0, 0, 255); font-weight: bold;\">Sharing of Customer\u2019s Success Story:&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif;\"><span arial\",sans-serif\"=\"\" style=\"line-height: 19.26px;\"><span style=\"font-family: Arial;\">Coca-Cola Singapore initially used acrylic material to customize the straw holders that were used in trade channels.<\/span><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif;\"><span arial\",sans-serif\"=\"\" style=\"line-height: 19.26px; font-family: Arial;\">&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif;\"><span style=\"font-family: Arial;\">However, after DTC analyzed their annual volume, we proposed to cast a plastic mould for the straw holder instead.<\/span><br><\/p><p class=\"MsoNormal\" style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif;\"><span arial\",sans-serif\"=\"\" style=\"line-height: 19.26px; font-family: Arial;\">&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif;\"><span style=\"font-family: Arial;\">There was a high initial mould charge to cast the plastic mould.<\/span><\/p><p class=\"MsoNormal\" style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif;\"><span style=\"font-family: Arial;\">Why would DTC suggest this?<\/span><br><\/p><p class=\"MsoNormal\" style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif;\"><span arial\",sans-serif\"=\"\" style=\"line-height: 19.26px; font-family: Arial;\">&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"color: rgb(0, 0, 0); font-family: Muli, sans-serif;\"><span style=\"font-family: Arial;\">Based on the amount of straw holders that Coca-Cola required to purchase every year, DTC noticed that the cost savings from using the more durable plastic mould straw holder would more than cover the initial mould charge.<\/span><\/p><\/h4><h5 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); direction: ltr; unicode-bidi: embed; word-break: normal;\"><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/dtcapi.serverdtc.com\/storage\/blog-images\/Coca%20Cola%20straw%20holder_20210708105858.jpg\" style=\"width: 100%;\"><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 14px; text-align: start;\"><br><\/span><span style=\"font-size: 14px; text-align: start;\"><br><\/span><\/p><\/h5><h4 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); text-align: justify; direction: ltr; unicode-bidi: embed; word-break: normal;\"><p class=\"MsoNormal\"><span arial\",sans-serif\"=\"\" style=\"line-height: 19.26px;\"><span style=\"font-weight: 700; font-size: 10pt;\">Result:&nbsp;<\/span><span style=\"font-family: Arial;\">DTC is able to help our client to achieve greater cost savings. Given that plastic straw holder is also more lasting than acrylic version, sustainability is enhanced as a reduced number of new straw holders is needed subsequently.&nbsp;<\/span><\/span><\/p><p class=\"MsoNormal\"><span arial\",sans-serif\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px;\"><br><\/span><\/p><p class=\"MsoNormal\"><span arial\",sans-serif\"=\"\" style=\"font-size: 10pt; line-height: 14.2667px;\">&nbsp;<o:p><\/o:p><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\">Looking to have custom bespoke designs for your trade merchandises and marketing POSM, but unsure if your idea is feasible?&nbsp;<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span times=\"\" new=\"\" roman\";\"=\"\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span comic=\"\" sans=\"\" ms\";\"=\"\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/contact-us\" target=\"_blank\"><span comic=\"\" sans=\"\" ms\";\"=\"\">Contact DTC<\/span><\/a><span comic=\"\" sans=\"\" ms\";\"=\"\">&nbsp;for advice and ideas today!<\/span><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span comic=\"\" sans=\"\" ms\";\"=\"\"><span comic=\"\" sans=\"\" ms\";\"=\"\"><br><\/span><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span comic=\"\" sans=\"\" ms\";\"=\"\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span comic=\"\" sans=\"\" ms\";\"=\"\">You may be interested in reading:&nbsp;<\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/sourcing-your-trade-marketing-merchandise-overseas-can-reduce-your-cost-by-50-however-this-can-be\" target=\"_blank\">Sourcing your trade marketing merchandise overseas can reduce your cost by 50%. However this can be a big risk. How do you manage it to make it worthwhile?<\/a><span comic=\"\" sans=\"\" ms\";=\"\" color:=\"\" inherit;\"=\"\"><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span comic=\"\" sans=\"\" ms\";\"=\"\"><br><\/span><\/p><p style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;\"><span comic=\"\" sans=\"\" ms\";\"=\"\"><\/span><\/p><p class=\"MsoNormal\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/british-american-tobacco-product-launch-merchandise\" target=\"_blank\">British American Tobacco Product Launch Merchandise<\/a><\/p><p class=\"MsoNormal\"><br><\/p><p class=\"MsoNormal\"><span comic=\"\" sans=\"\" ms\";\"=\"\"><br><\/span><\/p><p class=\"MsoNormal\"><span comic=\"\" sans=\"\" ms\";\"=\"\"><br><\/span><\/p><p class=\"MsoNormal\"><span comic=\"\" sans=\"\" ms\";\"=\"\">Click here to read other&nbsp;<a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\" target=\"_blank\">Blogs<\/a>.&nbsp;<\/span><\/p><\/h4><h5 style=\"margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; font-family: Muli, sans-serif; color: rgb(0, 0, 0); direction: ltr; unicode-bidi: embed; word-break: normal;\"><p class=\"MsoNormal\" style=\"text-align: justify;\"><br><\/p><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With increasing competition in trade, different brands are all producing trade visibility items and POSM (point-of-sales merchandises)&nbsp;in the hope of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[1024,1023,832],"class_list":["post-15660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-bespoke-design-merchandise","tag-custom-posm","tag-posm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to design Bespoke Merchandise without bursting your marketing budget? 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