{"id":15463,"date":"2024-06-03T00:11:09","date_gmt":"2024-06-03T00:11:09","guid":{"rendered":"http:\/\/wp.serverdtc.com\/stage.dtc\/?p=15463"},"modified":"2024-07-04T12:06:00","modified_gmt":"2024-07-04T04:06:00","slug":"lifebuoy-x-quby-a-strategic-licensed-merchandising-alliance","status":"publish","type":"post","link":"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/licensed-character\/lifebuoy-x-quby-a-strategic-licensed-merchandising-alliance\/","title":{"rendered":"Lifebuoy x Quby: A Strategic Licensed Merchandising Alliance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15463\" class=\"elementor elementor-15463\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efc11d2 e-flex e-con-boxed e-con e-parent\" data-id=\"5efc11d2\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d61d3e3 elementor-widget elementor-widget-text-editor\" data-id=\"4d61d3e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span id=\"docs-internal-guid-7e66cdaa-7fff-9067-a588-033252708972\" style=\"font-weight: normal;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 485px; height: 254px;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/bNRPUgYQKUmlv659er6O3e9XnVUevGRwErtfqqo1DpB3HJ2iIylBH0V_fBnfnaQNVw1umG-mKkJvL7hlwO3kIcAiPl8lVLw9ybXp3JeBeDT7BRwFZvgYwebgrl3y7Y_2OaaeztHrG_0ffnTz09ufpwY\" width=\"485\" height=\"254\" \/><\/span><\/span><\/span><\/span><\/h2><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Brand:<\/span> <span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Lifebuoy\u00a0\u00a0<\/span><\/h2><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Description:<\/span><\/h2><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">In an impactful collaboration with <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0b5394; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Lifebuoy<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> under Unilever Malaysia, <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0b5394; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">DTC World<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> was entrusted to enhance brand visibility and attract attention through providing quality merchandise for Lifebuoy\u2019s engaging <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">gift-with-purchase campaigns<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> across Malaysia. Our mission was to leverage the universal appeal of <\/span><a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\/licensed-character-highly-desirable-quby-promotional-gift-ideas-to-boost-your-campaigns\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Quby<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, a beloved character, transforming promotional events into memorable brand experiences. The campaigns featured an exclusive range of <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0b5394; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Quby<\/span> <a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/363\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">licensed character<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> designed merchandise, including:<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Quby Astronaut PU Pouches<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 302px; height: 302px;\"><img decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/ONetYHqjZ0fDhohDz5MXR3R6eqxGOhg3N8hORUt8M9KWZ5x9gNO-nbMGGPwVwrfvr7i1XGVkAilQ1zyuvhr589fnrrZNcYrm5-RopewyZo6CZ1MaF-l9B72G0LTsyO62-PRypgmSejWf-FM2XQwR0-U\" width=\"302\" height=\"302\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/4401\/custom-print-pu-travel-pouch\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Quby PU Pouches<\/span><\/a><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #666666; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Designed exclusively for Lifebuoy promotions, these pouches perfectly blend form, function, and fun!\u00a0<\/span><b style=\"font-weight: normal;\"><\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Quby Lunch Bags<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 301px; height: 301px;\"><img decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/x2d37byR81RIsawPiax0-81DaBMZkA5dWUbHQa2C5AsfrFdl-BkteHy6qOdwrucQhqqAAs9a37WsXGgEjZg4i0_GhuZj744tptINJ-o5jDuoj7yfVAoURUtoka6cfTyNBiFgKSPrhbpowKCnqYWAGcY\" width=\"301\" height=\"301\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #666666; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Quby <\/span><a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/4210\/custom-design-cooler-bag-with-sling\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Lunch Bags<\/span><\/a><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #666666; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. These bags bring a playful charm to lunchtime while keeping your brand in the hearts and hands of consumers.\u00a0<\/span><b style=\"font-weight: normal;\"><\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Quby Travel Organiser Set\u00a0<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 301px; height: 301px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/KZ59GWnmrNk21w8AYIL4mmpVO4ZhWm84FwIHTnAidjWCk1XnlVCtUJcnHH0q5VJ6CQtbEHVwCWEooeLmtl963ld8ZgVY07cLlofUI2yY8i6DJ3MwxN1xx5fsbtxrZpPMewbMR57g_H0F5Tu10NGp72Q\" width=\"301\" height=\"301\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/products\/item\/4402\/travel-organiser-4pc-set\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Quby Travel Organiser 4-pc Set<\/span><\/a><span style=\"font-size: 10pt; font-family: Montserrat,sans-serif; color: #666666; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. With a unique Quby character on each piece, this set transforms organization into an art, making travel both fun and functional.\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This strategic initiative was rolled out in prominent retail channels, such as Guardian and Watsons outlets, online shopping platforms (i.e. Lazada), positioning it at the heart of consumer interaction. By integrating these promotional gifts with the purchase of Lifebuoy products, a compelling incentive for shoppers was created, enhancing the overall brand experience.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">With our comprehensive services encompassing design, sourcing, production, and logistics, we ensured a <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">seamless execution from concept to delivery<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Our expertise allowed us to create a cohesive lineup of merchandise that not only met but exceeded Lifebuoy&#8217;s marketing objectives.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This project exemplifies our expertise in delivering <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #cc4125; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">quality<\/span> <span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">licensed character merchandise<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> that captivates audiences and elevates brand promotions. By harnessing the appeal of popular characters and integrating them into high-quality, functional merchandise, we have successfully supported Lifebuoy in achieving outstanding <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">branding awareness<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> and <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">promotional attractiveness<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><b style=\"font-weight: normal;\"><\/b><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The Results:<\/span><\/h2><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0b5394; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Collectibility: <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The diverse designs turned these practical items into coveted collectibles, promoting repeat purchases and sustained engagement with the Lifebuoy brand.\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0b5394; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Social Media Buzz:<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> The campaign generated substantial social media hype, with consumers eagerly showcasing their collections online. This organic engagement amplified brand visibility and positioned Lifebuoy as a trendsetter in promotional marketing.\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0b5394; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Brand Loyalty and Awareness:<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Through strategic product design and quality, the campaign fostered a deeper connection between Lifebuoy and its consumers, resulting in enhanced loyalty and brand recognition.\u00a0<\/span><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">DTC Services Used:<\/span><\/h2><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Design, Sourcing, Production, Logistics<\/span><\/p><p dir=\"ltr\">\u00a0<\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Conclusion:<\/span><\/h2><p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The Lifebuoy and Quby partnership showcases the power of <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">creative merchandising<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> in connecting brands with their audiences. Through our end-to-end service capabilities, we continue to empower brands like Lifebuoy to stand out in the marketplace, creating memorable branding events that resonate with consumers long after the promotion ends.\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 13pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Need help to find the <\/span><span style=\"font-size: 13pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">right<\/span><span style=\"font-size: 13pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> promotional solutions to amplify your brand visibility?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Let us guide you through the process of picking the <\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">perfect<\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> fit.<\/span> <span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #3097d1; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/contact-us\" target=\"_blank\" rel=\"noopener\">Scale your business<\/a><\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> with us today.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">[<\/span> <span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: #ff8080; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\"><a href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/blogs\" target=\"_blank\" rel=\"noopener\">Read our Blog<\/a><\/span><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> ]\u00a0 <\/span> <span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> \u00a0 \u00a0 [ <\/span><a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/contact-us\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: #ff8080; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Start a project with us<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> ]<\/span><b style=\"font-weight: normal;\"><\/b><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Alternatively, you can explore our past<\/span> <a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #0b5394; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Showcase<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> portfolio for more inspiration:<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/pokka-x-pop-mart-sweet-bean-festive-collaboration\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">POKKA x POP MART Sweet Bean Festive Collaboration<\/span><\/a><\/p><p dir=\"ltr\">\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/licensed-character-colgate-x-quby-promotional-ceramic-mugs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Licensed Character: Colgate x Quby Promotional Ceramic Mugs<\/span><\/a><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\">\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/lux-luminique-disney-princess-tote-bag\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Lux Luminique Disney Princess Tote Bag<\/span><\/a><\/p><p dir=\"ltr\">\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><a style=\"text-decoration: none;\" href=\"http:\/\/wp.serverdtc.com\/stage.dtc\/showcase\/darlie-hello-kitty-thermal-flask\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Montserrat,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Darlie \u2014 Hello Kitty Thermal Flask<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand: Lifebuoy\u00a0\u00a0 Description: \u00a0 In an impactful collaboration with Lifebuoy under Unilever Malaysia, DTC World was entrusted to enhance brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[45,53],"tags":[805,1191,1189,1190],"class_list":["post-15463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-licensed-character","category-showcase","tag-licensed-characters","tag-lifebuoy-quby-promotion","tag-quby-gifts","tag-quby-merhandise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lifebuoy x Quby: A Strategic Licensed Merchandising Alliance -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifebuoy x Quby: A Strategic Licensed 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